It started as a nonchalant, almost hesitant, comment “maybe we should start over, and build something better”. Co-founders Casey Bjorkdahl and Andrew Sperl sat in their local brewery, as they would each week, sipping their favorite IPA’s and letting the creative juices flow. Casey was already a successful business owner, and Andrew, his VP of Sales, had been with him from the start. They already had a link building business that was growing at a fast rate, yet here they were pondering the idea of starting back at square one. Some might say they were crazy. Others that they had a few too many IPA’s that afternoon. Why risk it all? Well, as we all know, some of the best ideas are also the riskiest. Mark Zuckerberg says “The biggest risk is not taking any risk... In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Point taken.